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Saturday, March 20 • 12:30pm - 6:00pm
Selling Visual Resources: Communication & Marketing Strategies for the 21st Century FULL

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The shift from use of analog to digital images has brought about myriad changes for visual resources professionals and their related constituents. As a result, such professionals must communicate effectively to a broad set of stakeholders--including administrators, faculty, students and staff--about transformed resources and services in the Digital Age. Visual resources professionals must actively market collections, services and expertise so that customers think about local resources, services and image professionals first when attempting to meet their image-based needs.
This workshop will focus on identifying target stakeholders, strategies for effective communication, principles of adult learning, developing a marketing plan, planning effective instruction sessions and using Web 2.0 technologies for outreach; sample instruction sessions that can be used to meet the needs of local constituents will be provided. Examples of innovative marketing techniques will be presented and case studies illustrating effective use of these techniques including posters and the use of Web 2.0 technologies such as blogs, Facebook, Flickr, Del.icio.us, YouTube and online exhibits will be discussed. During the workshop, participants will have the opportunity to share examples of communication and marketing strategies and describe challenges encountered in the workplace. Participants will be invited to collaborate with workshop leaders and each other before and after the conference via a Google Group, where relevant articles, handouts, examples and templates will be posted.

Saturday March 20, 2010 12:30pm - 6:00pm

Attendees (30)