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Wednesday, March 17 • 2:30pm - 4:00pm
Utilizing Blogs to Improve & Market Resources

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As visual resource collections become increasingly digitally focused and opportunities to personally meet incoming students and faculty decreases, we now are charged with making our virtual presence more visible, as well as reaching out to our users where they already are on the web. The web environment is our second home and equally as important as our physical space and appearance. Most of our student patrons will never have to cross our threshold, but they will use our services if they are aware of them. We can find them on Facebook, Twitter, and get them to read our RSS feeds. But, how do we organize and maintain these avenues of information? Visual resources professionals need to design information hubs that direct users to other web-based resources as well as local collections, and blogs offer a lot of potential for achieving that. It is clear that students and faculty who feel engaged by staff online are more likely to utilize resources and services; blogs can be a dynamic hub for the web tools we use to reach our patrons. This session will introduce you to creative ways to design and market blogs, strategies for keeping blogs relevant and dynamic, an overview of other web tools that support user access and experience, as well as strategies for quantifying a blog's success.
Blogs presented include: Derivative Image, Visual Resourcefulness, All Things Visual, and Deep Focus.

Wednesday March 17, 2010 2:30pm - 4:00pm

Attendees (44)