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As the visual resources landscape continues to evolve it is imperative that the mission, goals and objectives of visual resources collections not only serve the particular needs of local constituents but also complement the vision of the larger organization within which the visual resources unit resides. A strategic plan serves as a road map for the visual resources unit's activities, helping to guide decisions and set priorities. This workshop will address the rationale for developing a strategic plan, outline strategies for authoring and promoting a plan, how to measure the success of a plan once it's has been implemented and when to update a plan and the process for doing so.